Sabrina Ortiz/ZDNET
Although AI technology capable of taking over the world is limited to science fiction literature and movies, existing artificial intelligence is capable of wrongdoing, such as producing hallucinations, training on people’s data, and using other people’s work to create new outputs. How do these shortcomings align with rapid AI adoption?
Regardless of the panel, the leaders from some of the largest AI tech companies discussed three overarching themes about how safety and responsibility fit in the future of the technology. What they had to say may help put your concerns at ease.
1. The use case matters
There is no denying that AI systems are flawed. They often hallucinate and incorporate biases in their responses. As a result, many worry that incorporating AI systems into the workplace will introduce errors in internal processes, negatively impacting employees, clients, and business goals.
An example of an AI use case that might be troublesome is using it for hiring practices. Many studies have shown that AI has inherent biases that make it favor certain nationalities, educational backgrounds, and genders in its outputs. As a result, IBM stopped using AI agents for filtering and selecting processes and, instead, used an agent to help match candidates to potential job roles.
“I cannot stress enough the importance of really making sure that whatever your use case for AI and agents is fit to your company and your culture,” said Nickle LaMoreaux, IBM’s chief human resources officer.
2. Humans are here to stay
As AI systems become more intelligent and autonomous, people are naturally alarmed at the technology’s potential to negatively impact the workforce by making humans more replaceable. However, the business leaders all agreed that even though AI will transform work as we know it, it won’t necessarily replace it.
Leaders and experts throughout the conference frequently discussed the parallels between AI and other transformational technologies, such as the internet, because they share so many similarities. For instance, just as the internet replaced hours in the library, new Deep Research AIs from Google or OpenAI can now complete hours of research in minutes.
“Think about it like email, or mobile phones, or the internet — AI is a tool, AI is a platform, every job has been transformed by that,” said LaMoreaux.
3. User trust will be one of the biggest challenges
When discussing obstacles to AI developments, the roadblocks that people consider typically involve the technical development of the AI models, that is, how the models can be built safer, quicker, and cheaper. However, a part of the discussion that is often left out is consumer sentiment.
At SXSW, the role of the consumer was heavily discussed because, ultimately, these models will only be helpful and transformative if people trust them enough to consider trying them out.
“With every new technology, there this initial reaction by policymakers, by the market, by consumers which is a little more fear-based,” added Meta’s Irwin.
Artificial Intelligence